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eMarketer: US Smartphone Usage Nears UK Levels

iOS claims greater share of US smartphone market compared with the UK

LONDON, UK (April 02, 2014)—The UK has long been one of the more advanced mobile markets in the world, with rapid adoption of smartphones. But consumers in the US are catching up, eMarketer estimates.

eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014. That compares with two-thirds of mobile phone users in the UK, or 53.7% of the total population. The UK will continue to lead by both of these metrics—but only slightly—throughout our forecast period, thanks to robust growth in the US smartphone market.

Read the full press release for eMarketer’s latest figures on UK Smartphone usage.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
PR Director

Posted on April 2, 2014.