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2017: Digital Ad Spending to Surpass TV

By 2020, TV’s share of ad spending will drop below one-third

New York, NY (March 8, 2016) — Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast.  In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US.  Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

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Douglas Clark
PR Manager, North America

Posted on March 8, 2016.