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Archive for November, 2017

Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017

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Purchases driven by growing middle class with fondness for foreign brands

London, 14 November, 2017 — A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border goods, according to eMarketer’s forecast.

Total cross-border ecommerce sales in China are expected to reach $100.17 billion by the end of 2017, with the average spend per cross-border digital buyer at $882. Average spend per buyer has increased since eMarketer’s previous forecast due to the growing awareness of overseas brands in China, as well as better logistics and the perception that foreign goods are of better quality.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on November 14, 2017.    

Few Viewers Are Giving the TV Set Their Undivided Attention

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At least 177.7 million US adults will go online while watching TV monthly in 2017

November 7, 2017 (New York) — US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.

That’s one of the findings from eMarketer’s new report, “US Simultaneous Media Users: eMarketer’s Estimates for 2017.” eMarketer PRO subscribers can access the full report here. Nonsubscribers can purchase the report here.

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For more information please contact:

Douglas Clark
PR Director, North America


Posted on November 7, 2017.    

eMarketer Projects Surge in Mobile Payments in China

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Cash is on the way out in the Middle Kingdom

London, 2 November, 2017 — According to eMarketer’s latest proximity mobile payment forecast, more than three-quarters (76.3%) of smartphone users in China will use a phone to pay for goods and services at the point of sale (POS) in 2017. China is moving toward a cashless society as the benefits of using mobile phones to pay offline becomes ubiquitous in cities and spreads to rural areas.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on November 2, 2017.