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Back-to-School Shopping to Grow 4.0% in 2017

Ecommerce in core categories to grow nearly 16%

New York, NY (June 13, 2017) — US retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s latest forecast.

Last year set a record for back-to-school season sales, but 2017 will be even better. US retail sales during those core months will reach an estimated $857.18 billion, accounting for 17.0% of total retail sales for the year.

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For more information please contact:

Douglas Clark
PR Director, North America

Posted on June 13, 2017.