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Back-to-School Retail Sales to Grow 2.6% This Year

Ecommerce will continue double-digit gains

New York, NY (June 7, 2016) — Many kids may still be wrapping up the current school year, but retailers are already gearing up for the back-to-school shopping season. This year, back-to-school retail sales will reach $828.81 billion, according to eMarketer’s latest retail and ecommerce forecast.

The 2016 back-to-school shopping season, which eMarketer defines as July and August, will grow 2.6% over last year. That’s a larger growth rate than in 2015, but smaller than in previous years. Back-to-school sales have represented a static share of total retail sales, both for the year and for Q3, over the past several years.

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Douglas Clark
PR Manager, North America

Posted on June 7, 2016.