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China Embraces Cross-Border Ecommerce

By 2020, more than a quarter of the population will shop digitally for foreign products

London, UK (June 13, 2016) — Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend.

While cross-border ecommerce is not a new trend in China, it is spreading to a much wider population base. By 2020, a quarter of the population, amounting to more than half of all digital buyers, will be shopping either directly on foreign-based sites or through third parties.

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Sheelagh Doyle
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Posted on June 20, 2016.