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Digital Ad Spend Set to Surge in Southeast Asia

Strong mobile investment predicted across the region

London, 28 Sept 2017: Digital ad spend in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.

According to eMarketer’s latest digital ad spending forecast for Asia-Pacific, all six countries will see digital ad expenditures increase by double digits in 2017 and 2018.

Mobile ad spending in these markets will more than double during the forecast period, surpassing $2.20 billion and accounting for nearly 69.0% of digital ad expenditures by 2021.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on September 27, 2017.