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eMarketer: Direct-Response Tactics Take Majority of US Marketers’ Budgets

Mobile grows to more than 35% of digital ad spending

NEW YORK, NY (May 20, 2014) — US advertisers will collectively spend upwards of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.

But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. That is the impetus for eMarketer’s new report series: “Digital Ad Spending Benchmarks by Industry,” which provides a comprehensive overview of ad spending with deep-dive information about the challenges and opportunities that are driving marketing decisions in nine sectors: automotive; computing products and consumer electronics; consumer product goods (CPG); financial services; media and entertainment; pharmaceutical and healthcare; retail; telecom; and travel.

Read the full press release for eMarketer’s Digital Ad Spending Benchmarks by Industry report series.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
PR Director

Posted on May 21, 2014.