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Most Digital Buyers Will Make Purchases via a Smartphone by 2017

Smartphones are driving mcommerce sales growth as tablets’ share shrinks

New York, NY (February 16, 2016) — Next year will mark a milestone for US ecommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017. According to eMarketer’s latest forecast, 95.1 million Americans ages 14 and older, or 51.2% of digital buyers, will make at least one purchase via a smartphone.

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Douglas Clark
PR Manager, North America
+1 646-863-8807


Posted on February 16, 2016.