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Digital Overtakes Traditional Media in China

London, UK (April, 27, 2016) – The amount of time that adults in China will spend with digital media every day will surpass the time they spend with traditional media for the first time in 2016, eMarketer estimates. Adults in China will spend an average of 3 hours and 5 minutes each day with digital media this year-representing 50.6% of their daily media time. In total, adults in China will spend 6 hours and 6 minutes daily consuming media in 2016, compared with 6 hours last year-a 1.8% rise.

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Posted on April 27, 2016.