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eMarketer: Digital Accounts for Over 50% of Time Spent with Media in China

Digital grabs larger share of adults’ daily media time in China than in UK, US

LONDON, UK (June 17, 2015) — This year, for the first time ever, digital will account for over half of adults in China’s daily media time, according to eMarketer’s latest estimates of media consumption in the country. In many markets, digital media usage represents a shift away from traditional media, like TV and print. But China is different: Traditional media other than TV are almost nonexistent for a very large proportion of the population, and digital users represent a new media population. This year, growth in average time spent per day with digital will be 6.8%, compared with 3.0% for all media.

Read the full press release on our China time spent with media numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on June 17, 2015.