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eMarketer: Emerging Markets in Asia-Pacific Propel Digital Ad Spend Growth in the Region

NEW YORK, NY (January 11, 2013)—Asia-Pacific is already a digital ad giant, with expenditures in the region having reached $27.3 billion last year, according to eMarketer’s forecast for digital ad spending. The region is expected to become the second-largest digital ad market in the world by the end of this year, surpassing Western Europe by nearly $2 billion. The major emerging markets of Indonesia, China and India will increase faster than Asia-Pacific’s overall regional growth through 2016, while mature markets in Australia, Japan and South Korea will continue to increase at a steady but unspectacular clip.

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Clark Fredricksen
Corporate Spokesperson

Denise Duffy
UK Press Inquiries

Posted on January 11, 2013.