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eMarketer Event: Boston Breakfast – May 14, 2013


Tuesday, May 14th – Boston, MA

eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”


About eMarketer’s Boston Breakfast

Join us Tuesday, May 14, 2013 for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • What factors do marketers need to consider when approaching the revised path to purchase?



eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on April 17, 2013.