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eMarketer: Google and Facebook to Account for Half of UK Digital Ad Spend in 2015

UK marketers will invest heavily in Facebook and Google next year

LONDON, UK (December 4, 2014) — Google and Facebook will continue to dominate the UK digital ad landscape, and for the first time next year, their combined revenues are expected to account for over half (50.8%) of all spending on digital ad formats—nearly £8.06 billion ($12.59 billion)—according to eMarketer’s latest forecasts.

Google is a well-established player and has long enjoyed its position as the UK’s No. 1 digital publisher; however, the same cannot be said for Facebook, which has experienced a meteoric rise in recent years. Google’s share of UK digital ad spending is expected to reach 41.6% in 2015, up from 40.5% this year, and eMarketer estimates its market share will remain stable for the remainder of the forecast period.

Read the full press release on our UK Digital Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on December 4, 2014.