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eMarketer: Growth of Time Spent on Mobile Devices Slows

Growth to slow to single-digit pace starting in 2016

New York, NY (October 7, 2015) — Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.


Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a considerable slowdown in the growth rate of time spent on mobile devices, and eMarketer expects that slowdown to continue. In 2016, growth of time spent on mobile will fall into the single digits, with US adults spending an average of 3 hours and 8 minutes per day on mobile devices, excluding voice activities.


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For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on October 7, 2015.