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eMarketer: In Mexico, Mobile Will Account for 30% of Digital Ad Spending This Year

Advanced mobile device penetration in the country leads Latin America, driving rapid ad spend growth

NEW YORK, NY (April 29, 2015) — Mobile ad spending in Mexico will reach $390 million in 2015, an 81.0% increase from 2014, according to new figures from eMarketer. By 2019, mobile ad spending will increase more than fourfold to reach $1.70 billion.

A new eMarketer report, “Mobile Mexico 2015: Ad Spending Now Growing Faster than Usage,” details the country’s mobile ad spending market as well as consumer trends, demographics and mobile usage benchmarks. This is eMarketer’s third annual report on the state of the mobile market in Mexico.

Read the full press release on our Mexico digital ad spending numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on April 29, 2015.