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eMarketer: Mobile Accounts for Almost Half of China’s Retail Ecommerce Sales

In 2016, more than 10% of total retail sales in the country will take place via mobile

NEW YORK, NY and LONDON, UK (July 31, 2015) — Retail sales on tablets, smartphones and other mobile devices will reach $333.99 billion this year in China, according to eMarketer’s latest estimates of retail sales around the world, up 85.1% from 2014. That figure represents 49.7% of all retail ecommerce sales in the country this year.

This estimate puts retail mcommerce sales in China at nearly 450% of those in the US, where such sales are expected to rise 32.2% in 2015. Even more striking, in the US, retail mcommerce sales will represent 22.0% of the retail ecommerce total and just 1.6% of all retail sales this year. That compares with 7.9% of total retail sales in China coming from mobile.

Read the full press release on our worldwide retail ecommerce numbers.

For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on July 31, 2015.