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eMarketer: Mobile Drives Canada’s Programmatic Growth

Programmatic, including social media ads, will account for majority of digital display ad spending in Canada in 2016

New York, NY (October 12, 2015) — Programmatic ad spending in Canada lags behind that of the US and UK, in terms of its share of overall digital display ad spending, according to eMarketer’s first comprehensive forecast of programmatic ad spending in Canada. Programmatic digital display ad spending in Canada will reach C$881.8 million ($798.5 million) in 2015, up 62.4% from last year. That represents 48.0% of total digital display.

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For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on October 12, 2015.