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eMarketer in the News: February 22, 2013

1-29-2013 3-11-41 PM

New York Times – Nickelodeon Hopes Its App Wins Hearts
February 19, 2013 – Paul Verna, a senior analyst at eMarketer, said the authentication model could pose challenges for Viacom. He pointed to the media company’s dispute with DirecTV this last summer, which prompted the satellite provider to suspend Viacom’s channels. Read more.

New York Times – Marissa Mayer Puts Her Stamp on
February 20, 2013 – Yahoo, once the biggest seller of display ads in the United States, went from a leading 15.5 percent share of all digital ad revenues in the United States in 2009, to an 8.4 percent share last year, even as total digital ad spending grew, according to eMarketer. Read more.

The Wall Street Journal – Twitter Launches New System to Simplify Ad Purchases
February 20, 2013 – Facebook made its own broadly available less than a year before its 2012 IPO, and research firm eMarketer. estimates roughly 60% of Facebook’s advertising revenue comes from ads bought through its API. Read more.

Financial Times – Twitter Tries New Tool to Unlock Ads
February 21, 2013 – Research firm eMarketer estimates Twitter revenues will grow nearly 90 per cent this year to $545.2m, and reach more than $800m in ad revenues worldwide by 2014. Read more.

Reuters – Twitter Begins Integrating Advertising Software
February 20, 2013 – In 2013, Twitter’s ad revenues are expected to grow nearly 90 percent to $545 million, according to eMarketer which noted that Facebook Inc experienced similarly rapid growth after opening its API to advertisers in 2011. Read more.

Associated Press – Renewed Fervor For Google Lifts Stock Above $800
February 19, 2013 – Google already dominates mobile advertising, with its U.S. revenue from that business expected to approach $4 billion this year, up 84 percent from nearly $2.2 billion in 2012, according to the research firm eMarketer. Google commands a 55 percent share of the mobile ad market, based on eMarketer’s estimates. Read more.

Advertising Age – Twitter’s Big Money Move? Let Others Optimize Ad Campaigns
February 20, 2013 – eMarketer projects Twitter’s ad revenue will climb to $807.5 million in 2014, up from $545.2 million this year. Read more.

Advertising Age – Seven Simple Steps to Sell More Mobile Advertising
February 20, 2013 – In line with that growth, eMarketer estimates that mobile ad spending around the world more than doubled in 2012 — from $4 billion in 2011 to $8.41 billion — and expects it to approach $37 billion by 2016. Read more.

Advertising Age – Sprint Partners With Telefónica to Form Mobile Ad Network
February 20, 2013 – While research firm eMarketer projects U.S. mobile display ad spending to increase by 82.8% from 2012 to 2013, many are skeptical about the effectiveness of such ad impressions. Mr. Polk said that the network will help fix that. Read more.

Bloomberg – In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough?
February 22, 2013 – For example, in an eMarketer report on mobile display advertising, the firm says it expects Millennial’s annual growth rate to be 45.8 percent — slower than the industry average of 70.5 percent, according to the research firm. Read more.

Bloomberg – Twitter Joins With Adobe, Salesforce to Sell Ads on Site
February 20, 2013 – Twitter is following the approach of Facebook Inc., which has also enlisted outside software makers to sell ads on its social network. The alliances are aimed at helping businesses use tools such as Adobe’s Media Optimizer and Salesforce’s Marketing Cloud to place promotions simultaneously on multiple social-media sites, including Twitter, said Clark Fredricksen, vice president at eMarketer. Read more.

Bloomberg – Google Tops $800 for Record High as Mobile Search Gains
February 19, 2013 – Google, based in Mountain View, California, had more than 41 percent of all digital ad revenue in the U.S. in 2012, according to eMarketer. In mobile, Google holds a 53 percent share, compared with 8.4 percent for Facebook Inc., owner of the world’s largest social network. Google dominates the U.S. search-based advertising market, with a 75 percent share, according to eMarketer’s estimates. Read more.

Bloomberg – Billionaire Alwaleed Buys 360buy Stake for China Expansion
February 18, 2013 – China has the highest number of people who buy goods online, nearly 220 million in 2012, according to industry researcher eMarketer. Read more.

USA Today – Yahoo Introduces New Home Page
February 20, 2013 – Yahoo’s share of U.S. online ad revenue fell to 8.4% in 2012 from 12.8% in 2010, according to research firm eMarketer. Google accounts for more than 41%. Read more.

The Guardian – New York Times Company Exploring Sale of the Boston Globe
February 20, 2013 – US newspaper print ad revenues are expected to drop to $16.4bn in 2016 from $19.14bn in 2012. Digital revenues, which include all digital platforms, will edge up to $4bn from $3.4bn, according to eMarketer. Read more.

Posted on February 22, 2013.