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eMarketer in the News: March 16-29, 2013

4-1-2013 4-57-45 PM

The New York Times – What You Didn’t Post, Facebook May Still Know
March 25, 2013 – At the very least, said Ms. Williamson, an analyst with the research firm eMarketer, consumers will be “forced to become more aware of the data trail they leave behind them and how companies are putting all that data together in new ways to reach them.” Read more.

The Wall Street Journal – Research Firm Boosts Twitter Ad Sales Estimate to $950 Million for 2014
March 27, 2013 – From just over $288 million in 2012 ad revenue, eMarketer expects Twitter’s ad revenue to more than double to $582.8 million this year. The 2013 revenue figure is about 7% higher than eMarketer’s $545.20 million prior revenue estimate released in September. Read more.

All Things D – Twitter Could Do $1 Billion in 2014, Says eMarketer
March 27, 2013 – Twitter could generate close to $1 billion in ad revenue in 2014 — the same year it may consider an IPO — and more than half of that will come from mobile ads, eMarketer predicts. Read more.

Reuters – Mobile Ads to Push Twitter Ad Revenue Near $1 Billion in 2014
March 27, 2013 – Mobile ads will account for roughly half of Twitter’s advertising revenue this year and will make up more than 60 percent of the company’s ad revenue by 2015 according to research firm eMarketer. Read more.

The Associated Press – Forecast: Twitter’s Ad Revenue To Double This Year
March 27, 2013 – Smartphones and tablets will account for more than half, or $309 million, of Twitter’s ad revenue this year, according to eMarketer. By 2015, the research firm expects 60 percent of Twitter’s ad revenue to be coming from mobile devices. Read more.

Advertising Age – Twitter Ad Revenue to Approach $1 Billion by 2014, Fueled by Mobile
Twitter’s global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter’s mobile presence in revising its earlier projections upward by a combined $180.1 million. Read more.

Marketplace – YouTube Hits a Billion
March 21, 2013 – In the case of Youtube, Suarez says not only did it get solid venture capital early on, the company came at just the right time when streaming video appeared. The company has also been able to evolve ably as time has gone on. Clark Fredricksen, VP of eMarketer, says it’s still evolving even now. Read more.

Bloomberg – eMarketer Boosts Yahoo Revenue Estimate as Ad Gains Seen
March 28, 2013 – eMarketer raised its forecast for Yahoo!’s sales this year as renewed interest among advertisers in the largest U.S. Web portal slows market share losses to Google and Facebook. Read more.

Bloomberg – Twitter CEO Costolo Focused on ‘Building Global Town Square’
March 25, 2013 – Twitter, the microblogging service that features 140- character status updates, has been expanding outside the U.S. and fostering ties with television networks to boost sales from advertising. The site is projected to increase revenue by 89 percent to $545.2 million this year, according to researcher eMarketer Twitter has about 200 million active users. Read more.

Bloomberg – Facebook Targeted in U.S. as Asian Chat App Line Invades
March 21, 2013 – “In the U.S., things are clearly evolving in the direction of instant messaging and chat, and having a mobile experience across devices is important,” Fredricksen said. “There’s clearly an opportunity, but also major platforms that are big enough and innovative enough could head off any threat from a foreign competitor.” Read more.

USA Today – Chirpy Twitter Ad Report Perks Up IPO Prospects
March 27, 2013 – Mobile ad revenue is rocketing for Twitter. For the current year, Twitter is expected to scoop up total ad revenue of $583 million, compared with a previous estimate of $545 million. For this period, eMarketer forecasts Twitter will earn $309 million from mobile ad revenue, compared with $138 million in 2012, as consumers flock to mobile devices. Read more.

USA Today – Twitter to Tip Off Instant Replays for March Madness
March 18, 2013 – The San Francisco-based company is valued at nearly $10 billion, although its worldwide ad revenue is projected to be $545.2 million this year, according to researcher eMarketer. Read more.

Posted on April 1, 2013.