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eMarketer in the News: March 4-15, 2013

3-19-2013 1-08-25 PM

The Wall Street Journal – Web Video: Bigger and Less Profitable
March 14, 2013 – Spending on online-video advertising is expected to top $4.1 billion this year, according to eMarketer, up 41% from 2012. Read more.

The Wall Street Journal – Facebook Working on Incorporating the Hashtag
March 14, 2013 – Twitter is expected to make about half a billion dollars in advertising revenue this year, according to eMarketer. Facebook generated $4.3 billion last year from advertising. The gap is narrower in mobile advertising, where Twitter is expected to make $249 million this year, versus Facebook’s $851 million, according to eMarketer. Read more.

The Wall Street Journal – FTC Says Tweet Ads Need Some Fine Print
March 13, 2013 – Twitter Inc. doesn’t disclose its financial results, but research firm eMarketer expects Twitter to generate about $545 million in ad revenue this year, up from $288 million last year. Facebook Inc. posted $4.28 billion in ad revenue for 2012. Read more.

The Associated Press – Time Spin-Off Highlights Risks Facing Magazines
March 10, 2013 – Research firm eMarketer predicts that while print magazine ad revenue will remain flat at about $15.1 billion from 2011 to 2016, digital magazine ad revenue will grow from $2.7 billion to $4.1 billion over the same period. Read more.

Reuters – Facebook Unveils ‘Mobile First,’ Picture-Friendly Newsfeed
March 10, 2013 – In terms of overall mobile advertising, Google commanded a 53.5 percent share in 2012, aided by its dominance in search-based ads. Facebook had just 8.4 percent, a distant runner-up, according to estimates from research house eMarketer. Read more.

Advertising Age – Facebook News Feed Redesign Gives Marketers What They’ve Pined For: Bigger Ads
March 7, 2013 – “I really wonder how many people are going to take an effort with all of those,” said eMarketer’s principal analyst Debra Aho Williamson. Read more.

USA Today – Lending Club’s Peer-to-Peer Lending Business Growing
March 10, 2013 – Think of how we all used to buy music, books, movies, fashion and travel services. Today, those industries deliver a huge chunk of their customer transactions and services over the Web, which is why electronic commerce in the U.S. totaled $343 billion last year, according to researcher eMarketer. Read more.

USA Today – Conde Nast Launches Magazine-Branded Video Channels
March 12, 2013 – U.S. digital video ad spending is expected to increase 41.3%, to $4.1 billion, in 2013, according to research firm eMarketer. By 2016, it’ll nearly double to $8 billion, eMarketer estimates. Read more.

USA Today – Facebook Changes News Feed to Get More Visual
March 7, 2013 – Since it began placing ads on News Feed, Facebook sold more mobile display revenue in the USA than any other ad publisher last year, eMarketer estimates. It took home 18.4% of the market, edging Google (17%), which is also making strides. Read more.

Bloomberg – Google-Apple Valuation Gap Widest Since 2005 on Ads
March 6, 2013 – The tide has turned, with Google demonstrating an ability to expand swiftly into new businesses, mainly mobile advertising. Google will command 55 percent of the U.S. market for mobile-ad revenue this year and 57 percent in 2014, according to eMarketer. Read more.

Bloomberg – Lolly Wolly Doodle Shows How to Profit From Social: Tech
March 5, 2013 – “Large retailers still have a long way to go in making the most out of social commerce and social networks,” Clark Fredricksen, vice president at researcher eMarketer, said in an interview. Read more.

Bloomberg – News Corp., Disney Said Discussing Control of Hulu Site
March 2, 2013 – The U.S. advertising market for online video grew 47 percent to $2.93 billion in 2012, according to New York-based eMarketer. This year marketers are expected to spend $4.14 billion, the researcher said. Read more.

Posted on March 15, 2013.