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eMarketer in the News: November 30, 2012

The Wall Street Journal – Investors Cool on Foursquare
November 20, 2012: Foursquare is expected to bring in about $2 million in revenue this year, people familiar with the matter said, by selling targeted coupons. That is well behind the pace set by Facebook, which generated $153 million in revenue selling ads in its fourth year, and Twitter, which sold $45 million in ads at the same point in its history, according to research firm eMarketer. Read more.

The Wall Street Journal – ComScore To Include Mobile Traffic in New Measurement
November 29, 2012: This year, for example, Americans will spend about 11.7% of their daily media consumption with mobile devices, but mobile will only make up 0.9% of advertising spending, according to eMarketer. Read more.

Bloomberg Businessweek – Web Advertising to Grow Faster Than Broad Market in 2013
November 20, 2012: Mobile ads, which still make up a smaller part of total spending, may grow 51 percent to $9.7 billion, according to New York-based eMarketer. Read more.

CNBC – Retailers Are Hoping for a Pinterest Holiday
November 19, 2012: This holiday shopping season will mark a turning point for Pinterest. The social scrapbooking platform valued at $1.5 billion isn’t making money itself yet. But it’s been helping retailers connect with customers since it launched a year and a half ago, and now it’s actively trying to help brands cash in. And this all-important shopping season companies are increasingly using it to drive online sales, according to a new study by eMarketer. Read more.

Fast Company – Why Marketers Need to Get Mobile
November 20, 2012: eMarketer estimates that in 2012, U.S. consumers will spend an average 82 minutes per day on their mobile device, which is more than double from 2010. Read more.

CNN – Adam Bain: Twitter’s Adman Delivers
November 27, 2012: With 140 million active users, Twitter has now become a staple for advertisers. It is expected to pull in $288 million in ad revenue this year, according to eMarketer, a 107% jump over 2011, and is now valued at $8 billion. Read more.

Adweek – Real-Time Bidding’s Biggest Buyers
November 26, 2012: eMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms versus direct relationships with publishers will make up 13 percent of U.S. display spending in 2013, the research firm projected. Read more.

Posted on December 3, 2012.