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eMarketer Releases New Programmatic Advertising Estimates

In 2017, programmatic display spending will reach nearly $33 billion

New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying.

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For more information please contact:

Douglas Clark
PR Manager, North America

Posted on April 18, 2017.