NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Tablet Users to Surpass 1 Billion Worldwide in 2015

Global usage doubled in past three years, but growth expected to slow 

NEW YORK, NY and LONDON, UK (January 8, 2015) — More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion.

This is the first time eMarketer has made projections for the number of tablet users worldwide. The key takeaway is that growth in the global tablet-using population will slow dramatically in 2015 and continue to taper off. The total number of tablet users is expected to increase by 17.1% this year. While this figure is healthy, it pales in comparison with year-over-year gains of 54.1% in 2013 and 29.1% in 2014. By 2018, the growth rate for new tablet users worldwide will be just 7.9%.

Read the full press release for more information on worldwide tablet users and growth.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on January 8, 2015.