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eMarketer Unveils Estimates for Native Ad Spending

Native makes up more than 50% of digital display spend

New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital display ad spending in the US this year.

The new forecast estimates that US native digital display ad spend will grow 36.2% this year to reach $22.09 billion. At that level it will make up 52.9% of all display ad spending in the US.

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For more information please contact:

Douglas Clark
PR Manager, North America

Posted on March 21, 2017.