NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer Unveils New Estimates for Mobile App Usage

App time will make up nearly 20% of total media time this year

New York, NY (April 11, 2017) — Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

In 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps, a jump of 10.3% over last year, and slightly higher than previously forecast.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Manager, North America

Posted on April 11, 2017.