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February 17, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Outdoors or Inside, Sony Offers Users a Perpetual Game
Before the Android phone, before the iPod, before the GameBoy, there was the Walkman, the device that taught a generation to expect entertainment on the go. Read more.

The Wall Street Journal – TV’s Big Ad-Sales Bazaar Inspires an Online Copycat
It may be the biggest week of the year in television: five days in May when television stars and network executives converge in New York to tout their hot new shows for advertisers. Read more.

The Wall Street Journal – Twitter to Pursue Smaller Ad Clients
Twitter Inc. will begin marketing its ads to small and medium-size merchants, casting a wider net for advertising revenue as it steps up its efforts to turn more than 100 million monthly Twitter users into a business big enough to justify its heady valuation. Read more.

Advertising Age – Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses
Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. Read more.

The Associated Press – Twitter Unveils Self-Service Advertising System
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Read more.

CNN – Twitter Slaps Limits On Sales of Its Pricey Stock
While Facebook prepares to go public, Silicon Valley’s other buzzy social startup, Twitter, is doing everything in its power to stay private. In pursuing that goal, it has slapped its shareholders with an unusual restriction: No one who holds stock can sell more than 20% of their shares. Read more.

Forbes – Beyond Facebook: 5 Ways To Monetize Private Networks
According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites. Read more.

Bloomberg – Retailers Shut Facebook Storefonts Amid Apathy
Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Read more.

Los Angeles Times – Traditional News Still Lags in Online Advertising, Study Says
Traditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism. Read more.

Bloomberg Business – Can Social Media Lift Travel?
For many people, booking a vacation is strictly an online affair: browse, click, buy. Now established players such as Expedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided. Read more.

Posted on February 17, 2012.