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Holiday Retail Ecommerce Sales Will Grow 17% this Year

Digital sales will surpass 10% of total retail for the first time

New York, NY (September 27, 2016) — Retailers in the US should not only be stocking store shelves and adding employees to their brick-and-mortar locations this holiday season. They also need to make sure their supply and fulfillment centers will be able to keep up with strong online demand in November and December. That’s because US ecommerce sales will jump 17.2% this holiday season, according to eMarketer’s holiday sales preview forecast (eMarketer PRO customers only).

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Douglas Clark
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Posted on September 27, 2016.