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iMedia Entertainment Summit – September 17, 2013



September 17, 2013 – Los Angeles, CA

eMarketer is proud to be the Official Research Partner of the iMedia Entertainment Summit 2013.


About iMedia Entertainment Summit 2013

Since 2005, iMedia has brought together the best and brightest marketing minds to explore the latest developments in the marketing of film, television, gaming and other entertainment properties in the digital realm. This one-day conference provides an in-depth, content-rich opportunity for senior level entertainment marketers and their agency partners to delve into how best to leverage the full spectrum of digital platforms to drive audience response, increase brand value and drive revenue. Join iMedia and a host of visionary entertainment marketers as we explore the following issues:

  • Earning consumer attention in an over-saturated, hyper-connected entertainment environment
  • Harnessing the power of “social TV” and the evolution of simultaneous media consumption
  • Transmedia storytelling and how to prepare for its future impact
  • Gamification and film
  • Finding your audience and the ultimate media mix


For more information, please visit the iMedia Entertainment Summit website.

Posted on July 18, 2013.