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eMarketer: Instagram Usage in the US Surges 35% in 2013, Rivals Twitter on Smartphones

User counts among millennials and Gen Xers are nearly equal on both sites

NEW YORK, NY (March 27, 2014) — Just how many people in the US use Instagram, the photo- and video-sharing service Facebook acquired in 2012? According to new figures from eMarketer, Instagram has ramped up rapidly and is already maturing in the US, reaching regular usage levels similar to Twitter’s, particularly on smartphones and among millennials and Gen Xers.

Nearly 35 million people in the US accessed Instagram at least once each month as of the end of 2013, according to eMarketer’s latest forecast, representing double-digit growth over 2012. By the end of this year, eMarketer estimates that almost 25% of US smartphone users will snap a photo, slap on a filter and share their creations with their friends on Instagram on a monthly basis (or, at least, to sign in and check out what their friends are posting).

Read the full press release for eMarketer’s latest figures on US Instagram users.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
UK Press Inquiries

Posted on March 27, 2014.