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eMarketer Webinar: Integrating Search and Display—
Tactics for More Effective Advertising

David Hallerman

To listen and watch playback of the webinar, Integrating Search and Display—Tactics for More Effective Advertising, click here. You can view the PowerPoint deck below.

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Join us for:

  • Tips on optimizing your online ad spending through effective integration of search and display
  • Best practices to increase conversion
  • Techniques for creating an attribution model that enables you to build and measure holistic display and search campaigns
  • Why it’s important to analyze the combined effects of display and search through the traditional purchase funnel

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering search and display advertising, internet ad targeting, email marketing, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Sponsored by Knotice.

Posted on May 20, 2011.