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Mobile Fueling Higher-than-Expected Growth of Programmatic Ads

By next year, 75% of all programmatic display ads will be mobile

New York, NY (September 26, 2016) — Programmatic ad spending in the US is exceeding projections, and will continue to grow at double-digit rates for the next several years. This year, programmatic display ad spending will reach $25.23 billion, according to eMarketer’s latest forecast, several billion more than previously projected. Programmatic this year will represent 73.0% of all display ad spending in the US.

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Douglas Clark
PR Manager, North America

Posted on September 27, 2016.