NEWSROOM eMarketer's latest news, announcements, and media resources.

November 23, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – ‘Cyber Monday’ Gains Rivals
“Christmas creep” is spreading through the Internet. In recent years, Web retailers made hay out of “Cyber Monday,” realizing many office workers shopped from their desks right after the Thanksgiving holiday. Read more.

The New York Times – Google’s Mobile Stars Fall on Alabama
And eMarketer predicts that marketers will spend $4.4 billion on mobile advertising by 2015, compared with $1.2 billion projected for this year. Read more.

The Financial Times – Free shipping erodes US retailers’ profits
Free shipping for online purchases is eroding the profitability of US retailers as they are compelled to offer the service – pioneered by Amazon – by fierce competition for the dollars of seasonal shoppers. Read more.

Reuters – Retailers adapt as mobile holiday shopping booms
When it comes to holiday shopping, more people are phoning it in, forcing retailers to embrace new ways to connect or else lose sales. Read more.

Bloomberg BusinessWeek – Draper Fisher Jurvetson Sees More Digital Ad Opportunities
Draper Fisher Jurvetson, the venture-capital firm that invested in AdMob, an online ad network later bought by Google Inc., continues to pour funds into new advertising startups, said Mark Bailey, a venture partner at the company. Read more.

Forbes – Facebook’s New Advertising Model: You
Facebook Chief Executive Mark Zuckerberg doesn’t talk much about his company’s advertising business, even when it invents new kinds of ads that could disrupt a chunk of the $500 billion influence industry. Read more.

NBC – Moms Take Over Blogosphere
From dates in the park and having dinner on the table to bringing in much-needed family income, mothers are a force in the household and now beyond. Part of that impact stems from the popularity of mommy blogs. Read more.

PaidContent – New Stats Show Tablet Gender Gap Shrinking
More women are using tablets as the devices become more popular, according to new stats from eMarketer, but men aren’t making it up on the e-reader side: The company forecasts that women will continue to make up the majority of e-reader users through 2014. Read more.

TechCrunch – Estimate: 90 Million U.S. Tablet Users By 2014; iPads Drop To 68% Share
By the end of the year, there will be an estimated 34 million tablet computer users in the U.S., according to new numbers out today from eMarketer. Of those, 28 million (or 83 percent) will be using an iPad. Read more.

AdWeek – Could Music Breathe Life Into Google+?
For the past few weeks, the “Google+ is a ghost town” meme has haunted the new social networking site. But maybe the search giant has finally found the hook to draw eyeballs to its floundering Facebook alternative: free music. Read more.

Posted on November 23, 2011.