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Snapchat, Facebook Fuel AR Growth

VR has been slower to catch on in the US

New York, NY (May 22, 2017) — In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Much of AR’s growth will be fueled by Snapchat Lenses and Facebook Stories, while VR usage will be driven by 360-degree videos on social networks.

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Douglas Clark
PR Director, North America

Posted on May 22, 2017.