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More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically

Mobile is driving programmatic growth

New York, NY (April 5, 2016) — Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising will be purchased programmatically.

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For more information please contact:

Douglas Clark
PR Manager, North America

Posted on April 5, 2016.