NEWSROOM eMarketer's latest news, announcements, and media resources.

In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention

eMarketer’s new estimates show a wide split between old and new media

London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digital—by a long shot. eMarketer estimates that this year, the average adult spends about 2.5 times as long each day with traditional media, including TV, radio, newspapers and magazines.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937

Posted on November 22, 2016.