Worldwide Instagram Users Continue to Grow

In 2017, a quarter of smartphone users will log on to Instagram at least once a month

London, 14 December 2017: Facebook-owned Instagram will be used by nearly one in four smartphone users worldwide this year, according to eMarketer’s first-ever global forecast of the photo- and video-sharing social platform, released this week.

Since Instagram’s launch in 2010, the app has continually innovated and added new features in a bid to attract new users. The updates have proved particularly popular with younger audiences, and last year Instagram grew its overall user base by almost 45%. eMarketer predicts that by the end of 2017, Instagram’s global audience will total 593.7 million users.

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For more information, contact:

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com